Western New York Food Industry Expo
March 30, 2010 • Rochester Riverside Convention Center • Rochester, NY
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Seminar Schedule....

2:00 - 3:00

Back to the Basics : Reviewing Standards of Identity in Chocolate
Sarah Ferguson, Product Service and Development Manager ADM Cocoa

The Chocolate industry may not even exist today if it weren’t for the FDA
Guidelines and Standards of Identity for Chocolate. These standards allows
the industry to meet the customer and consumer expectations by minimizing variation within production and raw material selection. Chocolate becomes
a more consistent and trusted product for both the retailer and consumer.
Following the guidelines enables us to use quality
product in unique and different ways, while emphasizing the importance and appreciation
of such a delicious product. We'll demonstrate these guidelines by tasting each standard
of chocolate, with some incorporated into different applications. 

Bio:

For the past 5 years, Sarah has been providing technical services and product innovations for customers in Canada and parts of Eastern US and the country of Mexico. She started her career in the food industry as a food microbiologist and later moved to product development for a major ice cream manufacturer before joining ADM Cocoa. 

1:00 - 2:00

"Food Trends of Latin America. Southeast Asia
and Northern Africa"

Mike Wirtshafter
East Region Sales Manager
Vegetable Juices, Inc.

Mike has been with Vegetable Juices since March 2008 and covers all of the Northeast as well as Ohio. He has worked in a variety of sales and supervisory positions in the Food industry.His work history includes the Main Kitchen manager at Bally's Park Place Casino in Atlantic City,District Sales manager for US Foodservice and regional positions with Bryan Foods, a division of Sara Lee, Provimi Veal Company and Casa di Bertacchi,a divison of Rich's Products. His position before joining Vegetable Juices was with F & S Fresh Cut Produce Company. Mike Graduated from the University of Denver with a Hotel/Restaurant management degree. Mike is a proud closet gourmet and "Foodie". He currently resides in Southern New Jersey with his wife and two sons.